Sterling makes tried-and-true plumbing product for plumbers who do the job right the first time. In other words, when they're done, they're really done. So, in Sterling's first campaign in 20 years, we decided to capture the energy of our audience, and the spirit of our product in a three-word (two-and-a-half-word?) tagline: Done & Done.

Created with            
Benjy Joung: Writer
Kevin Yurasovich: Art Director