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In a world full of “nice” pillows that all blur together, SquishPillow stands out as the one with “it”—that irresistible sleepycore, nap-maxing, snooze-factor energy that makes being bed-headed and half-asleep look downright aspirational. The campaign celebrates the delicious, FOMO-inducing joy of being asleep, reminding the world that there’s truly no better pillow for your sleepy, sleepy head than a SquishPillow.
Created with          
Benjy Joung: Writer
Kevin Yurasovich: Art Director
 
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Running on Cargo