Dr Pepper takes your cravings seriously. Maybe a little too seriously. Sorry about that.
Created with
Maddie McDowell : Writer
THE ACTIVATION
We picked one lucky fan's tweet and decided to make her dreams come true
for real for real. The internet lit up with the news, landing on
Huffington Post,
USA Today,
Delish, and
Thrillist to name a few--not to mention countless TV news shows. All in all, 150 million earned media impressions on a very,
very small budget.