Bring a Trailer is a car auction platform, but that’s the least interesting thing about it. What matters is who shows up. This is where the most enthusiastic of the enthusiasts gather.
This campaign is about celebrating that level of obsession. Not poking fun from the outside, but recognizing it from within, so the audience doesn’t just understand the brand, they feel understood by it.
This campaign is about celebrating that level of obsession. Not poking fun from the outside, but recognizing it from within, so the audience doesn’t just understand the brand, they feel understood by it.
Created with
Benjy Joung: Writer
Kevin Yurasovich: Art Director
Benjy Joung: Writer
Kevin Yurasovich: Art Director
